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wine and average check

March 14th, 2006 by Liz
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Interesting new article on how red wine buyers have a higher average check when eating out.

Lots of interesting facts and figures.

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4 responses so far ↓

  • 1 wolffire Mar 14, 2006 at 11:27 am Gravatar

    I skimmed it just now. Random thoughts in no particular order:
    - red wine prices are higher, so survey results seem a bit (sarcasm:on)”no! really!”(sarcasm:off) to me
    - might point to reds being overpriced. it would take a much deeper dive into the data to see the distribution of domestic (US) versus the rest of the world. so many factors to pick at. ;-P
    - to me, it is a somewhat encouraging trend. though, if world economics fall apart anytime soon, far fewer will be buying wine at all. cheap hard stuff is what the masses will flock to when it is all they can afford. at least, that’s my read of history and trends in alcohol buying

  • 2 eirias Mar 14, 2006 at 11:45 am Gravatar

    Might it not also have something to do with traditional pairings of meat with wine? Isn’t red meat supposed to go with red wine? And isn’t red meat usually more expensive than white?

  • 3 aquamindy Mar 14, 2006 at 4:49 pm Gravatar

    I would disagree with red wine prices are higher as a general statement. For glass pours stuff they are about even, for super premium items, than I would agree.

    Don’t get me started on what’s happening with Pinot Noir prices and allocation. I’m getting really annoyed.

    The trend is away from cheap beer and to better beer, wine and some booze, but mostly to wine. It will be interesting to see what happens long term.

  • 4 aquamindy Mar 14, 2006 at 4:50 pm Gravatar

    I think it has more to do with people’s taste in wine and willing to spend more on red.

    And toss that red wine with red meat thing, that’s REALLY old school.